Ava's Cafe & Bar
Brand Identity design for Ava's Cafe & Bar in Wolverhampton, West Midlands – a stylish destination for spirited people to meet. They’re all about celebrating life and sharing food, drink and experiences. Serving up freshly made food to order, cakes, expertly made coffees and cocktails.
Through expressive typography exploration, Ava’s logotype’s custom-made letterforms look elegant and stylish; inspired by Art Nouveau and modern ligatures – reflecting Ava’s more mature, feminine and classy nature which was in keeping to the cafe’s interior design. Whimsical custom drawn icons, graphics and a brand pattern were created to reflect the brand’s core offer and persona; adopting blush, rose gold and terracotta hues beautifully translated across menus, signage, coasters, and stationery.
Ava's Cafe & Bar – Massarella & Co Ltd
The final design deliverables was a clean editorial style that exudes a more premium feel, while also focusing on capturing real moments. We want everyone to feel welcome, involved and a part of the whole Ava's experience, and I feel this route definitely helped to give the brand more of an atmosphere and personality.
I just love how this one turned, a great client to work with and a fantastic effort by everyone involved.
Photographs provided by the client.