Project Title
FROLYK Dairy Free Ice Cream
I was asked by FROLYK, a new premium dairy free ice cream brand, to build their brand aesthetic, packaging presentation and entire creative identity from the ground up.
Dairy-free with Personality
This needed more than just dreaming up a pretty logo and picking some colours; the dairy free market was a rapidly growing one, and hugely competitive. FROLYK couldn’t just walk in with their ice cream and expect to succeed - even if their ice cream is the best! FROLYK needed to understand who they are, who they hoped to be, who their customer was, and how they were going to serve them – these were some of the key first steps I undertook with the client in building the FROLYK brand.
Client /
FROLYK dairy free ice cream
Services /
Logo
Branding design
Packaging
Agency /
ANOMYM Collective
Strategy and execution
Helping the client to define and build on the strategy provided them with a long term understanding of why FROLYK exist and how to tell that story to their customers. This geared them up with confidence for commercial advantage over their competitors. designed the bright and friendly packaging for FROLYK's, a new dairy-free ice cream brand that is looking to take the market by storm.
Food packaging is not just an art, but a craft. The devil is in the detail.
