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Project Title

Harmony London

Harmony, the renowned adult store, came to me to to provide brand direction and digital creative on their new e-commerce store. I was responsible for concepting, designing and executing the homepage, landing pages and product features.

 

Brand direction also shifted from a niche, price focused, strategy to a dynamic fashion focused, and highly-accessible, content driven strategy – breaking the barrier to entry of a previously ‘underground’ market. For their Valentine's 2021 campaign, determined to move intimate adult play out of the perceived seedy shadows and into the light, where we’re all able to look upon it openly, by utilising a highly accessible fashion-forward look and feel to peel away the stigma and celebrate the day of LOVE.

Client / 

Harmony Ltd

Services / 

Brand direction

Online assets 

Website design

UI style guidelines

Agency / 

ANONYM Collective

Harmony London Valentine's 2021 campaign
Harmony London Valentine's 2021 campaign
Harmony London Valentine's 2021 campaign
Harmony London brand new website
Harmony London brand new Oxford ST store
Harmony London brand new website
Harmony London UI style guidelines
Harmony London Christmas campaign
Harmony London Christmas campaign_harmony_Xmas_2020_CREATIVE_
Harmony London Christmas campaign
Harmony London Christmas 'With Love' campaign
Harmony London online assets
Cindy_Cheung_harmony-fascia
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