CINDY CHEUNG

I was asked by Herbal Essentials to create their Brand Guidelines document that would enable the brand to communicate a consolidated brand (image) consistently from existing brand materials. Having a formal document that outlined exactly what their brand’s colour palette, typography, imagery and logos are and how they’re used was a HUGE benefit to their internal team members, especially when working with different people working on customer service, marketing, design and sales. This important document acted as Herbal Essentials' singular point of reference for any future design project.

Having this set of guidelines that explained (with examples) HOW the brand should look to keep things consistent, made things a whole lot easier to STAY consistent.