International Quarter London
International Quarter London (IQL) is an incredible new neighbourhood at the heart of Stratford right next to the London Olympic Stadium. The ambitious project sought to combine world class commercial spaces with the very best of London’s culture, entertainment, shops and restaurants.
A new direction was created for the IQL brand to reflect the incredible ambition and diversity of the project. The resulting design was used to connect their entire suite of marketing materials and assets from brochures, sales collateral, and campus enlivenment which included open-air music events and the flagship Stratford Summer Screen installation.
The huge construction site required a several kilometers of hoarding, designed to connect with the new IQL brand direction , reflecting one of the most wonderfully diverse places to work, live and play anywhere in the UK.
Brand identity development for EVENTS AT IQL along with event marketing and activation collateral for their first event, YOUR STRATFORD STAGE.
The event’s branding and marketing needed to communicate the spirit of the event, capturing the attention and imagination of the local community, tenants, residents and local artists.