King’s Lane Coffee Company was founded by a group of venture capitalists looking to introduce a new boutique coffee shop chain into the burgeoning Far East consumer coffee market.

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Several name and style concepts were produced and story boarded with the company board decisively agreeing to move forward with the British coffee shop theme. A strong narrative was created to extend the appeal of the new brand name, and to focus the concept direction. This was followed by the logo design, complete branding guidelines, and asset management strategies for both the digital and built environments.