MoCo is a start-up entering into the competitive coffee and bubble tea market.
A completely new brand was created with a distinct narrative focussing on a single idea: shared moments.

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Complete name and brand conception provided, together with art direction and full brand guidelines and strategy. MoCo promotes shared tangible moments and the importance of making time for others. Coffee is the catalyst, MoCo is the platform. Find time for coffee, find time for company.