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CAPELO DESIGN
Client
Capelo Design Ltd
What I did
Brand Identity, Digital Design, Design for Print
London-based Capelo design elegant, contextual and beautiful retail architecture that balances function with ingenuity and delight.
I was approached by Capelo to redesign their brand identity and website to better represent the practice’s growth and development, its range and scale of projects and to provide a simpler, more informative and engaging experience for users.
Through a collaborative brand strategy, we crafted a fresh, distinctive corporate identity that stood out both online and offline. A slick new website and a suite of branded literature provided the tools for the practice to communicate with clarity and confidence. By refining the brand’s positioning, I helped expand their reach to an even broader commercial audience while maintaining strong appeal in the luxury sector. Their redesigned brandmark and typography conveyed trust and authority, reinforcing Capelo’s reputation as the ‘go-to consultants’ in their industry.
