ETTO COFFEE

ETTO is a UK-based coffee shop chain with deep Italian roots, blending tradition with a passion for rich, high-quality flavours. Their philosophy is simple: serve exceptional coffee with an experience to match. I was tasked to craft a brand identity that captured this essence — starting with a refined logo and expanding into a full suite of print and in-store visuals. From menus and coffee cups to point-of-sale materials and interior design details, every element was designed to create a warm, modern, and inviting atmosphere. A contemporary blend of clean typography and bespoke brand patterns gave ETTO a fresh, distinctive presence.