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MILKI CHOCOLATES
Client
MILKI Chocolatiers
What I did
Brand Identity, Brand Direction, Packaging Design
MILKI is a premium range of couture chocolates that redefine indulgence through personality-driven branding. Each chocolate bar in the MILKI collection embodies a distinct archetype, expressed through a custom icon and a uniquely curated chocolate flavour. Designed with the discerning Londoner in mind, the signature series features nine luxurious combinations, each named after a relatable character trait.
My approach to MILKI’s brand identity was both sophisticated and playful, aligning with the high-end nature of the product while maintaining a modern, engaging appeal. The visual treatment embraced minimalism with a confident use of gold foiling, adding an unmistakable touch of opulence.
