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MING FOODS
Client
Ming's Foods Ltd
What I did
Design for Print, Editorial Illustrations, Brand Graphics
Ming Foods, the UK’s leading Chinese pastry specialists, wanted to inspire customers with creative ways to enjoy their pancakes throughout the day — breakfast, lunch, and dinner. To achieve this, I designed a set of engaging recipe cards that doubled as service leaflets, offering delicious meal ideas in a visually appealing format.
The highlight of this project was a suite of custom illustrations, carefully crafted to make instructions clear, engaging, and easy to follow. These playful visuals not only guided customers but also reinforced the brand’s personality, making the experience more memorable. For SMEs looking to incorporate illustration into their brand, this project shows how bespoke visuals can enhance customer engagement and simplify communications.
