ST PANCRAS HOTELS GROUP

A unifying brand was required to umbrella all of St Pancras Hotels Groups assets that would tell the story of the company's heritage and illustrate their wonderfully iconic London location.

The new brand was created using a logo inspired by the groups's multi-faceted business model and the iconic colourways of London's underground Tube network, reflecting the newly planned connected nature of their assets into a single hub. The identity was rolled out into a new web platform, stationary suite, online and offline marketing collateral, social media marketing, and touched all channels creating a consolidated visual identity across all assets in the business.