Preston & Duckworth Brand Identity
Preston & Duckworth are an independently owned, family run business with over 150 years (and counting!) of history behind them. With a reputation built on craftsmanship and exceptional customer relationships.
Brand revitalisation and consistency
As part of a broader brand strategy project, this renowned family run business needed to segment and rebrand part of its business into a more luxurious retail offer - showcasing high end and premium jewellery brands and prestigious watch brands such as Hublot, Tudor and TAG Heuer.
Preston & Duckworth
A new logo identity that enabled the client to build a cohesive visual image supported by a brand new shop front and signage with a complete refurbishment of the ground floor as well as a new carpet and decorations on the first floor were all essential components to building a successful new image for a confident profitable jewellery business.
Exterior and Interior store design by Capelo Design Ltd.
Preston & Duckworth's new custom brand mark represented a unified, heart-shaped diamond icon – signifying unity and togetherness. This mark would be flexible to use on all their branded stationery and packaging.
Built from sans-serif characters, their now cleaner logotype gave the brand a much more commercial appearance, sophisticated and craftmanship personality.