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Project Title

Preston & Duckworth Brand Identity

Preston & Duckworth are an independently owned, family run business with over 150 years (and counting!) of history behind them. With a reputation built on craftsmanship and exceptional customer relationships. 


Brand revitalisation and consistency

As part of a broader brand strategy project, this renowned family run business needed to segment and rebrand part of its business into a more luxurious retail offer - showcasing high end and premium jewellery brands and prestigious watch brands such as Hublot, Tudor and TAG Heuer.

Client / 

Preston & Duckworth

Services / 

Logo design
Brand identity
Packaging design

Agency / 

ANONYM Collective

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A new logo identity that enabled the client to build a cohesive visual image supported by a brand new shop front and signage with a complete refurbishment of the ground floor as well as a new carpet and decorations on the first floor were all essential components to building a successful new image for a confident profitable jewellery business.

Exterior and Interior store design by Capelo Design Ltd.

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Preston & Duckworth's new custom brand mark represented a unified, heart-shaped diamond icon – signifying unity and togetherness. This mark would be flexible to use on all their branded stationery and packaging.

 

Built from sans-serif characters, their now cleaner logotype gave the brand a much more commercial appearance, sophisticated and craftmanship personality.

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