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Project Title

St Pancras Hotels Group

The award winning boutique hotel group, with sites in the heart of King's Cross, is renowned for their unique and colourful contemporary style and broad range or services including restaurants, serviced apartments, hotels, and meeting rooms.

A unifying brand was required to umbrella all their assets that would tell the story of the campany's heritage and illustrate their wonderfully iconic London location.


Client / 

St Pancras Hotels Group

Services / 

Logo creation
Brand identity

Brand guidelines

Menu design
Print design

Agency / 

Chocolate Ltd

SPHG logo on business cards-Upwork.jpg

The new brand was created using a logo inspired by the groups's multi-faceted business model and the iconic colourways of London's underground Tube network, reflecting the newly planned connected nature of their assets into a single hub. The identity was rolled out into a new web platform, stationary suite, online and offline marketing collateral, social media marketing, and touched all channels creating a consolidated visual identity across all assets in the business.


Let's Meet at St Pancras

We repositioned the brand and created a concept that encapsulates the entire St Pancras Hotels Group experience. From the tone of voice, authentic photography and imagery of the exciting location and the hotel’s values and heritage, shaping a memorable and engaging identity that draws visitors in.


Every element of the website evoked the charm of St Pancras Hotels Group portfolio of destinations. 


New brand guidelines, a re-​​energised website and use of dynamic design templates for emailers, online assets and marketing material ensured branded collateral were designed consistently.

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