Project Title

The Sheffield Egg

Highly regarded Sheffield food producer, PJ Taste, created the Sheffield Egg: a purely locally sourced alternative to the traditional Scotch egg, standing by the company ethos of using the best locally sourced ingredients to produce creative food with real taste.

A full logo and brand work-up was produced to work alongside the existing overarching PJ Taste brand. The local and sustainable theme ran through all branding and POS, producing a clean and considered product visual that aligned tightly with the mother brand’s core values.

Client / 

PJ Taste


Services / 


Art Direction



Agency / 

Cindy Cheung