Highly regarded Sheffield food producer, PJ Taste, created the Sheffield Egg: a purely locally sourced alternative to the traditional Scotch egg, standing by the company ethos of using the best locally sourced ingredients to produce creative food with real taste.

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A full logo and brand work-up was produced to work alongside the existing overarching PJ Taste brand. The local and sustainable theme ran through all branding and POS, producing a clean and considered product visual that aligned tightly with the mother brand’s core values.