The Winter Forest
British Land 's winter campaign, in the heart of London at Broadgate, looked to bring the local community and workers together and promote a diverse festive season with themed activities and events.
The Winter Forest concept was inspired by great storytelling, drawing influence from Nordic folktales to create a disinctive stylised visual that stood out from the wash of Xmas inspired campaigns that flood the City every year.
A suite of illustrations were produced to capture look and the charm of the season. The illustration lead marketing campaign included on-site wayfinding, large scale signage, and promotional print materials detailing the event schedule and activities. Key animated idents were produced to showcase the distinct visual nature of the campaign.