The award winning boutique hotel group, with sites in the heart of King's Cross, is renowned for their unique and colourful contemporary style and broad range or services including restaurants, serviced apartments, hotels, and meeting rooms.

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A unifying brand was required to umbrella all their assets that would tell the story of the campany's heritage and illustrate their wonderfully iconic London location.

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The new brand was created using a logo inspired by the groups's multi-faceted business model and the iconic colourways of London's underground Tube network, reflecting the newly planned connected nature of their assets into a single hub. The identity was rolled out into a new web platform, stationary suite, online and offline marketing collateral, social media marketing, and touched all channels creating a consolidated visual identity across all assets in the business.