Urban Eden

British Land 's spring campaign aimed to promote their green values and encourage the gathering and activity of their campus business partners and communities.

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The Urban Eden concept was created to meet these needs, drawing influence from spring and the buzz of the City casting off winter. The campaign's visual language was designed to promote a sense of wellbeing for the mind and body, while embracing green spaces within British Land's campuses as well as the wider City.

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A suite of marketing assets were produced to promote the seasonal campaign including on-site wayfinding, large scale signage, promotional print materials, and a wide range of digital marketing collateral detailing the event schedule and activities.