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Project Title

Very Delicious Cheesecakes

Brand Identity and packaging for a creative dessert company, Very Delicious Cheesecakes. They came to me to translate their passion for great desserts into a retailable, online product – to bring the fun, high quality and very delicious food experience into their guests’ homes. I designed the logo, style guide, and look and feel for Very Delicious Cheesecake, created the brand positioning, and product storyboards for the extension into various food and beverage categories.

Client / 

Very Delicious Cheesecakes


Role / 


Brand Implementation


Agency / 

Cindy Cheung

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