I’ve taken many clients through the rebranding journey and discussed all their concerns during a consultation. Whether it’s a complete re-name, new logo design, change in tone of voice, brand identity and graphical assets; one thing should always be CONSISTENT - your branding.
Often it can be super overwhelming when you have a business or are wanting to start a business and you don’t know where to begin in terms of branding or the designy stuff.
So, how can you tell if your business needs a rebrand? Read on, I’ve put together a small checklist of questions, if you can nod your head to needing any of these, reach out via the contact page and let me guide you 🙌
Think about rebranding if...
1. Your current brand is outdated
Perhaps you’ve introduced new products or services that has taken you in a new direction?
As a result, your existing branding may be outdated and no longer represent who you are today.
2. Your brand doesn’t stand out
If your branding is too similar to your competition, it needs to be adapted to allow you to stand out from the competition and grab your customers’ attention.
3. You’re trying to connect with a new audience
Tapping into a new share of the market requires changing your voice or brand image so that it's more likely to appeal to a specific type of customer.
4. Your business has changed
Changing the business’ name, the products/services you offer, or expanding are all indicators that you might need to change your brand as well.
5. Your branding looks confusing
If your product's name and brand image requires too much thought from the customer or worse, creates confusion, you might want to consider renaming/branding.
Let me know if you find posts like this useful in the comments and I’m happy to share more fundamental content aimed to help move your branding forward! Feel free to send me an email or drop me a DM on Instagram if you need some branding advice:
Ready to breathe new life into your brand’s visual identity?
Attract your dream customers with ease and work with me to build a brand that stands the test of time...